WELCOME.
DRINK IT TIL
THE LAST SONG
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EXPERIENCE.
A QR TICKET’S WAITING FOR YOU TO BE SCANNED FOR EXCLUSIVE NEWS FROM NEW ARTISTS.

Scan the QR code printed in our beer cans to access the innovative experience of New Doom.

CRAFT BEER.
FRESH ARTISTS.
BE THE FIRST ONE ON THE LIST TO DISCOVER NEW MUSIC WORLWIDE EVERY TWO MONTHS!

We love craft beer and we know you do too!

NEW DOOM will release fresh NEW ARTIST worldwide MONTHLY for you to discover and enjoy.

NEW RELEASE
DEMOB HAPPY
ENGLISH IPA
ALC VOL: 5,5%

Following a landmark 2019, packed with international touring and sold out headline shows, DEMOB HAPPY returned with

explosive new single ‘Mother Machine’ in early 2020, following 2019 single releases ‘Autoportrait’ and ‘Less Is More’

‘Mother Machine’ debuted on Jack Saunders’ BBC Radio 1 show as the first Maida Vale session of 2020.

Amassing 20 MILLION STREAMS in the last 18 months alone, Demob Happy closed the decade with their most ambitious year of touring to date. 2019 saw 115 shows, and four tours of America.

BUY IT NOW AND SCAN QR CODE
FOR EXCLUSIVE CONTENT
OUR BEER
LINE-UP
CHECK ALL OUR SPECIAL EDITIONS

These have been the artists and flavours through New Doom. Each of them have been the gatekeepers to unique experiences brought to you in a can. And there´s a ton more to come. Every two months, we release a new artist with a bespoke experience and delicious beer, crafted just for them.

DARLING BOY SPECIAL EDITION
EN GOLDEN PILSEN
Release Date: OCT 2020

Our first edition of New Doom is a Golden Pilsen: a voluptuous golden beer, made with Pilsen malt and European noble hops, clean aroma of grain and bread with floral, herbal and spicy notes due to the profile of hops. Intense malt flavour and firm bitterness that cleanses the mouth and asks for one more drink. We called it, "Golden Number" as unique and hypnotising as Darling Boy. Here is the Playlist curated by Darling BOY:

FEAR NO EMPIRE SPECIAL EDITION
HAZY IPA
Release Date: DEC 2020

Hazy IPA. Brewed with double dry hoping of 2 of the best Patagonian hops: Bullion and Victoria, plus  the Bravo Hop Stand. Misty orange in color, white and compact head. The aromas of yellow and white fruits balance with citrus. In the background herbal and floral notes complement the nose. Unctuous mouthfeel with a semi-dry finish and balancing bitterness. In flavour, fruits such as peach and mango stand out with subtle resinous contrasts and passion fruit that offer the perfect excuse to drink one more.

DEMOB HAPPY SPECIAL EDITION
ENGLISH IPA
Release Date: FEB 2021

Beautifully hopped Ale, copper-colored, this English IPA has a well balanced hop hit, with an aroma between caramel notes and floral, herbal, earthy and citrus, truthful  to the old continent. Our "Doom Soda" is a premium craft beer, noble, with the "Old World" DNA in its hops. This is a noble craft beer made respecting the British heritage, Demob Happy deserves.


Superb drinkability, moderate bitterness and medium body, and a dry finish that invites you to finish the glass and drink another pint!


ABOUT
THIS ARTIST RELEASE
We've always wanted to play in Argentina as we've heard you are the wildest fans out there! Unfortunately we can't at the minute so we thought we'd give you a taster of our best songs and the stories behind them - strap in and enjoy x

HOT AND COOL.
IT'S POSSIBLE

HERE’S A LINE OF MOUTH-MELTING

COMPLEX AND RICH HOT SAUCES

MADE WITH PASSION AND CARE FOR YOU. IF YOU DARE.

HOT AND COOL.
IT'S POSSIBLE

HERE’S A LINE OF MOUTH-MELTING

COMPLEX AND RICH HOT SAUCES

MADE WITH PASSION AND CARE FOR YOU. IF YOU DARE.

  • YELLOW SUBMARINE
    A RECIPE LOCKED AWAY

    Being the produce of endless trial and error nights, and remaining in the process of finding the balance between nervous breakdown and inner peace, this sauce is experimental like the "Arthur" or moptop haircut. At George Martin's command, Ringo locked his recipe under seven keys in some secret place on Abbey Road, between Syd's blank stares and the echo of the tape recorders. Only a selected few will be able to taste this delicacy. Disclaimer: with hints of psychedelia and flower power.

  • MAGMA BITS
    FROM THE VOLCANO TO YOUR MOUTH.

    Among the "Prince of Darkness" most prominent tantrums, his perennial lava fountain within the Vesuvius Volcano comes in first place. It is from there that his cook extracts the magma to create a recipe worthy of his holiness. Adding the purest gin, the fruit of the ecstasy of the worshipers of Satan, is achieved a sauce as spicy as the tongue of a politician. At the risk of generating irrepressible power, we bottled it so that those who have the guts and dare can bath in it!

  • FUCKING RON
    WITH ROCK & ROLL FLAVOR

    Mix of stained scores, playlists of infinite concerts,  dressing rooms lights and the ecstatic decibels. Aged inside a Fender Stratocaster '55 and smoked in the fumes out of Ronnie Wood's devilish picks, this sauce has more rock than you can possibly put in your mouth. Infused with a 7-year-old rum, this nectar could tour the seven seas and play live in a thousand countries non-stop.

  • DEMOB HAPPY
    LATEST RELEASE
    ENGLISH IPA


    PRICE: $260
  • PACK DUO
    LAUNCH PRICE
    THE PERFECT ENGLISH COUPLE

    For those who are not satisfied with just one beer, we launch this pack duo so you can drink the first and admire the second. Don´t miss this opportunity.

    PRICE: $500
  • FOUR PACK
    LAUNCH PRICE
    FOR REASONS TO BE A FAN

    An ideal poker for those who want to share the New Doom experience with three friends. Surprise them and wait them with one can for each.

    PRICE: $900
  • SIX PACK
    LAUNCH PRICE
    A PACK DESIGNED POR ABUNDANCE LOVERS.

    The only sx pack that looks good on your belly, but on the inside. An ideal pack to drink watching football, comedy or nightly previews listening good music from the artist of the month.

    PRICE: $1300
  • BRUNELLO GLASS
    ENJOY WITH STYLE
    GRAY LOGO
    PRICE: $500
  • NEW DOOM PILSEN GLASS
    BEER GLASS
    Grey logo

    This dark, stout classic has been subverted with new world hops to create an explosion of flavour. bursts of caramel and tropical fruit with an all-out riot of grape- fruit, pineapple and lychee, precede a spiky bitter finish. this is the beer that started it all - and it’s not done yet...

    1 x 4 can pack = 2 delivery box slots

    PRICE: $450
  • NEW DOOM T-SHIRT
    BLACK T-SHIRT
    BLACK - WHITE - GREY

    The official uniform of the "New doomers". Only those few who understood from the first moment this new way of listening to new artists paired with the best beer will dress it with their heads held high.


    (DUDES)

    PRICE: $950
  • COPA IPA
    PRICE: $500
  • FUCKING RON
    HOT SAUCE
    PREMIUM PRODUCT - ORGANIC & VEGAN
    PRICE: PROXIMAMENTE
  • MAGMA BITS
    HOT SAUCE
    PREMIUM PRODUCT - ORGANIC & VEGAN
    PRICE: PROXIMAMENTE
  • YELLOW SUBMARINE
    HOT SAUCE
    PREMIUM PRODUCT - ORGANIC & VEGAN
    PRICE: PROXIMAMENTE